Archive for January, 2011

How To Get Customers…And Keep Them

The main goal of any business is to get customers and keep them.  It doesn’t matter if your business is a direct selling company, a local food store, or a hot dog vendor.  If you don’t have customers, you’re going to find it tough to make any money.  What’s more, you want to keep those customers coming back to you.  Afterall, doesn’t it make more sense to build upon your existing customer base, rather than having to replenish customers who have left?

There are several methods to get customers.  Advertising, social media promotion, and referrals just to name a few.  Of course, you also need to provide a good service or offer products people want and need.  But that is just the start.


You can be the world’s greatest marketer and constantly obtain new customers.  But if you are not providing goods and services people want or need, they either won’t buy from you or they won’t come back again.  Your goal here is to make people happy and give them what they need.  Because the best source of promotion is word-of-mouth…referrals.  I’ve said time and time again, people buy from people they know, like, and trust.  Therefore, if a customer is very happy with your goods and services, they are more likely to tell friends and family about them.  And because they already have a relationship with these people, they are more likely to buy from you.

Keeping Customers

It all boils down to customer service and helping people.  Given two companies, each selling the same products, people will gravitate towards the company where they get the best service.  There is something else to consider here as well:  Karma.  To see what I mean, have a look at this quote from Brian Tracy:

“The more credit you give away, the more will come back to you.  The more you help others, the more they will want to help you”.

Helping others.  This is what it is really about.  If you have a genuine interest in helping people, it will show through.  People will not only notice this, but they will appreciate it.  And the more they appreciate it, the greater the odds they will tell others about you.

In a nutshell…

Getting customers is the easy part.  Helping those customers, treating them with respect, and getting them what they want and need is how you keep them.  It is also how how you build up a reputation and acquire more leads via referrals from these customers.  So keep the Golden Rule in mind:  “Do Unto Others As You Would Have Them Do Unto You”.  Not only will your business be better for it, but you will as well.