Archive for March, 2011

Where Has Increased Income Guide Been?

As you have probably noticed, I have not been posting very often lately.  There’s a simple explanation, and it’s actually a good opportunity to discuss the concepts I have written about in the past.

I have recently started a new business with two friends called Tundra Apps.  As you can probably guess from the title, we develop apps for mobile devices.  Specifically, for the Android market.  We released our first app, Concrete Calculator, at the end of February and have had very good success with it.  The app is designed to assist individuals in calculating how much pre-mix concrete they need for specific projects, such as pouring a new driveway or sidewalk.  It will even help calculate the number of patio blocks you need based on your dimensions.

Our second app, TundraVersions, was released shortly afterwards and is a simple unit conversion app available for free on the Android market.  If you visit our website, you can get details on each app along with pictures and demo videos.

Now, you’re probably wondering “what on EARTH does this have to do with my business?”  I can answer that question, and it is essentially the subject of this entire post.  But I wanted to give you some background first.

My friend initially came to me with the idea of starting an app business back in late November of last year.  We decided to do some analysis to see how feasible it would be.  When we decided we wanted to move forward with the business, we decided to bring another friend of ours aboard.  All three of us are programmers by trade.  However, given the time it takes me to run my primary business, carry on a family life, ATTEMPT to keep my blogs up-to-date, and hold down a job there was just no way I would be able to dedicate the amount of time required to help develop apps.

Instead, I offered my services in another area of the business:  marketing.  And here’s where things will start to make sense for you.  You see, the other two partners are extremely good developers.  However, they simply don’t know enough about marketing online.  However, I have several years worth of experience in this area.  So I have been the individual responsible for marketing our website, our business, and our apps.

So what have I been doing?  Exactly what I have been writing about since I started this blog.  I’ve used the following techniques to promote our site and apps:

  • You Tube Videos
  • Keywords
  • Press Releases
  • Social Media (Twitter, Facebook, etc)
  • Facebook Fan Pages
  • Link Referrals
  • Pictures
  • QR Codes
  • Sales Funnels

I think you get the picture.  Everything I have discussed in the blog for use with your home business isn’t ONLY for a network marketing or affiliate business.  It even expands beyond a home business.  These topics I have discussed can be used for ANY business.  And In just our 2 1/2 months, I have used these techniques to improve our Alexa ranking significantly.  Using these techniques, I have been able to get our first app, Concrete Calculator, listed as either the 1st or 2nd app shown in the marketplace when searching for concrete calculator.  And even through there are hundreds of unit conversion apps, TundraVersions is one of the top ones listed.

It is why I feel confident about promoting our next apps.  Because I know the tricks to promotion on the web, and I have passed these tips along to you.  Hopefully you have gained as much out of the tips as I have.  And if you happen to have an Android phone, take a look at the apps we have available.  Or in the true true network marketing spirit, pass the info along to someone you know.

Using QR Codes To Generate Curiosity

You may or may not know what the image to the left is.    It is something called a QR Code and they are taking the advertising world by storm.  Created in Japan back in 1994, QR, or Quick Response, Codes and beginning to pick up steam in the States.

So what are they and how do you use a QR Code for your business?  Quite simply, a QR Code is a 2D barcode.  If you have a mobile device with a barcode scanner/reader, you simply scan the image.  But these codes are far more powerful than traditional barcodes.  Because of the 2D image, they can store more information that a standard barcode.  For instance, you can use a QR code to link to a website, scan in contact information, or in this case send the user directly to an app on the Android market.

You can see the possibilities here.  Go ahead and scan the image if you have an Android mobile device.  You will immediately be taken to an app called TundraVersions on the Android market.  This creates curiosity for people wondering where the code is going to take them.  Thus, you drive traffic to your website or market.

Likewise, you can use QR codes on Facebook.  Need a unique way to try and drive traffic to your blog or online store?  Post a new article, then get a QR Code that points to your website.  Send out emails with a code as your signature.  Whatever you can think of to generate interest and get people to scan your image.

Now, exactly how do you go about creating one of these QR Codes?  That’s easy.  There are several websites on the web which will create codes for you.  Kaywa will create codes to take your users to a website, display text to them (maybe you want to show a promo code), or scan a phone nbr.  ZXing will allow you to create codes for URLs, contact info, calendar events, email addresses, and more.  Create one to link to your social media site.  I think you’re getting the idea here.  The old saying, “A picture is worth a thousand words” could not be more appropriate here.

So take some time to spice up your advertising, marketing, and promotion.  Start using QR Codes.  Not only do they create curiosity and drive traffic, but they can be fun and they make you look like you are on the cutting edge.

To Your Success.