How To Use Social Media For MLM Success

Social Media websites, like Facebook and Twitter, have changed the world.  Especially in how we can market our mlm and home business.  But if you want to achieve mlm success, you need to know how to devise your social media strategy.

Social media sites allow you to reach a very large number of people.  If you have a following on Facebook or Twitter, each of your posts will show up on the wall of each of those followers.  Likewise, your followers could choose to share the information you provide by sharing it with their followers.  And so on, and so on.  As you can see, one of your posts could eventually be shared with hundreds, or even thousands, of people in a very short time.    This is why it has changed the way people do business.

Then there are the Social Bookmarking sites, like Digg and StumbleUpon.  Here, rather than having your own wall, your posts can be viewed by all members of these websites.  As your posts gain in popularity, they will move up the popularity ladder, which in turn, creates more exposure.

So the main objective is obviously to create and share content which is informative and valuable.  The better the content, the more likely it will be shared among other people.  And perhaps even “go viral”, which is every network marketers dream.

Now, if any of you are on Facebook or Twitter you have probably seen the right way and the wrong way to market your products and/or business.  The wrong way is to send out post after post on your “marvelous business opportunity” where you will “make $50,000 in your first month”.  I used to be one of those people.  And it got me ZERO results.  Why?  Because people tune it out.  What do you do when a commercial comes on the TV?  Odds are you leave the room, channel flip, or just don’t pay any attention.  Or, if you have a DVR, you skip right through it.  The same thing happens on social media sites.

What, then, is the correct way to utilize these sites?  Simple…look 2 paragraphs above.  Create unique, informative posts which can help people.  Everyone else is pushing their opportunity or products.  The secret is to not be like everyone else.

It goes back to the old network marketing rule of creating relationships.  Let’s just assume for a moment that Al Gore never created the internet.  How would you go about marketing your home business?  You would get out there and meet new people to share your information with.  You should be doing the same thing now.  Use these websites to create new relationships.  The difference is that you are able to do it much more quickly and efficiently now.

I’ll give a quick example.  You would never walk up to a stranger and say to him/her, “Hey, I just got involved with a great new online business and I’m making $2000 a week.  Here’s my website”, would you?  Probably not.  Instead, you would try to get to know the person first.  Find out what they are looking for, and if they sound like a fit, then you would invite them to look at your opportunity.  Remember, people will buy from those they know, like, and trust.

You need to think like a consumer.  Would you be more willing to purchase a product or listen to a business proposition from someone you know, or from a telemarketer you have never met?  Keep this in mind the next time you put out a post.  Just like in real life, it takes time to build relationships.  But the results can be extraordinary.

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