Top 5 Reasons Public Speaking Can Improve Your MLM Home Business

When it comes to public speaking, there are two types of people.  Those who are extremely comfortable with it, and those who would rather sit through a 2hr root canal without novocaine.  Essentially, you either enjoy it or you don’t.  That’s not to say you aren’t good at public speaking, you would simply rather not do it.  But can public speaking help your home business?

Contrary to popular belief, good public speakers are not born with that ability.  Anyone can learn how to be a successful public speaker.  If public speaking was a born trait, then babies would come out reciting the Gettysburg Address.  Like anything else, it just takes practice.

I think public speaking can be an incredibly useful method to promote your home business.  So how and why would you use public speaking to promote your home business?  Here are the top reasons:

  1. Many times, it’s free.  I’d be willing to wager, depending upon your business or service, if you asked around town you could find places who would be interested in having you come in to speak.  Your local library, community center, gyms, or local businesses may be interested in having you speak as a benefit to their employees and/or customers.  As long as you are providing good content, and not just promoting your particular business.  You won’t receive any payment for speaking, but instead it breaks down to free advertising.
  2. It is a terrific way to brand yourself.  Branding yourself is all about publicizing you as an expert in your area.  Now, that consists of two parts:  people recognizing your name and face, and then being able to associate it with your expertise in a particular area.  Generally, when people listen to someone speak in a public setting, they are going to be more receptive to what you have to say.  They are also going to associate you as an expert in your area, and will seek you out when they have questions or require products and services you provide.
  3. The place hosting your speech will sometimes help with promotion.  Sure, you’re going to want to do some promotion yourself, but depending upon where you are speaking, you may get quite a bit of help with promoting your event.  Now, if you are speaking at a hotel, not only will you need to pay for the room, but you will need to handle all of the promotion as well.  If you speak at a health fair or business expo, you will usually need to pay for that right, but you’ll receive some promotion as well.  But let’s say you speak at your local library.  Not only do you stand a good chance of being able to do it for free, but they will probably promote the event on their website and in fliers.
  4. You have the opportunity to present to a number of people at one time.  It’s a very efficient method of promoting yourself and your business.  Let’s say you get a chance to speak at your library and 30 people show up for the event.  Following your presentation, several people come up to you, thanking you for the information and asking if they can get more.  Again, people are seeking you out now, not the other way around.
  5. It’s flexible.  Not only is public speaking a powerful technique for promoting your business, but it is also flexible.  Many times, you will be able to arrange speaking engagements around your schedule.  However, there will be times when only certain dates and/or times are available, and you need to take what you can get.  In addition, you may be able to schedule reoccurring engagements.  While it’s true that this would take away from the flexibility, if you can manage to reach an agreement where upon you end up speaking every Sat or every-other Fri night for the next month or two, it becomes an incredible opportunity.  Because now those individuals who listen to you speak the first time have a chance to tell others about you.  And if all goes well, the word spreads and you end up more people at every event.

So looking at the top 5 here, you need to ask yourself whether or not public speaking as a promotional tool is worthwhile to you.  If you are one of those people who enjoy speaking, maybe this is something that has never occurred to you.  And if you’re one of those people who hates public speaking, perhaps this has given you enough reason to look into it a little further and at least give it some consideration.

If you have found this post helpful, I would ask that you go ahead and share it via Twitter, Facebook, or any of your other favorite social media websites.  And go ahead and add me as a friend on Facebook.  If you happen to be an individual looking for a home business, or someone already in a business but not having much success, you may benefit from watching our video web tour where I will personally explain our unique opportunity to you.

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