Why You Should Be Using A Keyword Selector Tool

It’s the Holy Grail of bloggers and webmasters:  Obtaining the #1 spot on a Google search.  When someone searches for something like ‘Home Business’, you want YOUR website to be at the top of the list because that equates to A LOT of traffic to your site.  Even making it on the 1st page will result in quite a bit of traffic.  Generally, people don’t go any further than 3 pages before they revise their search criteria, so you can see why it’s so sought after.

So how can you improve your odds of getting to that coveted 1st page…or even the #1 spot?  By using search engine keywords.  But not just any keywords…it takes a little bit of research to determine the right path to take.  And that’s where this post comes in.  This may be old news for some of the more experienced individuals out there, but my mission is to provide valuable information to both experienced individuals, as well as those who are just starting out.

Let’s say you have a blog and you want to improve your odds for getting listed on the 1st page for a certain topic.  To make this more realistic, I’m going to use this exact post as an example so you can actually see what’s going on.

The first thing you are going to want to do is to make sure your title contains 1-2 keywords, or a keyword-phrase.  This is the first step.  So how do we choose the right search engine keywords?  There is a tool you may or may not know about called Google Adwords Keyword Tool.  This is a great tool to use when you are trying to figure out what search engine keywords to use.

Using it is an extremely simple process.  Click on the link above to get to the site.  Once out there, all you need to do is enter a couple words or phrases which relate to the topic you are writing about.  In this example, I’m writing about keywords…so I entered ‘keywords’ and ‘adwords’.  Then just click on the Search button and it will return several pages of related words and phrases which have had searches recently.

That’s the first decision you need to make…what to search on.  Once you have the list, the next big decision comes up:  what to use.  You might think that if I’m posting an article on keywords, that’s what I would want to use in my title, right?  Not necessarily.  You need to take a look at the three columns returned for each word/phrase:  Global Monthly Searches, Local Monthly Searches, and Local Search Trends.  This data is going to lead you in the right direction.

Looking at the Global Monthly Searches column for “keywords”, I see that it has over 1.2 million searches.  Wow…that sounds good.  Think of all the traffic I’ll get.  But here’s the problem.  There may be a ton of searches being done on that word, but there may also be a ton of other more popular websites using that same word.  And their Google ranking is going to be higher than mine.  Which means, I’m probably not going to make it on the first page.

The secret here is to not be greedy.  When you are first starting out, your site probably doesn’t have much traffic.  So what you will want to do is look for a keyword or phrase which is somewhere in the 4,000-8,000 Global Monthly Searches range.  But don’t stop there…you also need to look at the Competition meter and pick something which doesn’t have much competition.  Less competition + low monthly searches = better odds that you’ll get placed on the first page.  Will you get millions of hits?  Probably not…at least not right away.  But the secret is, you want to start out slow.  Start building a base, and if you are providing good content, people will come back and will pass your site on to others interested in the same subject matter.

The other item you can look at is the Trends column.  This tells you how that particular word or phrase is trending.  Perhaps it is becoming a hot topic and is beginning to trend upwards, but the competition is fairly low.  That’s the money shot.  Going back to our example, if you take a look at my title you’ll notice I opted to use the term “Keyword Selector Tool” within the title.  If you do a search on that term, you’ll see the monthly searches is almost 10,000…a little on the higher side, but still acceptable.  The competition is a little less than half and the trend, while on the lower side, is holding steady.

Once you have determined what keywords or phrases to use in your title, you have the 1st step complete.  But we’re not through yet.  You can use the same tool and technique to find other relevant words and phrases to use throughout the body of your post.  You don’t need to spend hours upon hours trying to figure out the very best words to use in your body, just pick a few to focus on.

The final part of the equation is the description of your blog.  If you are using WordPress, you should install the All In One SEO Pack and utilize this to the full extent.  Here, you plug in the title of your post and then a description of it.  This is where you should add in some more of your keywords.  After the description, you can actually enter a few specific keywords related to your post.  When you publish your post, the title, description, and keywords are submitted to the search engines.  Likewise, if you are writing an online article, the technique is the same.  But remember, do NOT overuse keywords.  It’s best to limit yourself to 5 or 6 main items to focus on.  One of those keywords should always be your name.  Remember, you also want to brand yourself at the same time.

To see how I have been successful at branding myself, you can take a look at my video web tour which outlines my specific home business opportunity.  You’ll notice this it is actually me conducting the tour.  I’ve conducted some trial-and-error research on this, using only text, videos with actors, and videos with myself.  And from what I have seen, using videos of yourself has seen better results.  I believe it makes it more personable and people feel as though they can relate to you better.

So hopefully for the less experienced individuals out there, this helps to clear things up a bit.  And for the more experienced users, perhaps you picked up on something you weren’t aware of.  If you have any other techniques, tips, or tricks, please add a comment so others can benefit from it.

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